The No B.S. School Of Fitness

Exclusive And Actionable No-B.S Content Take Your Fitness Biz To The Next Level In 2017.

Enter your best details below to get access to exclusive and actionable content in a community of likeminded fitness professionals, and take your Fitness Biz to the next level in 2017.

You will also receive The Squat Handbook; A Coach's Guide To Understanding The Squat and The Very Successful Sales Home-Study Course For Personal Trainer for FREE.

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Would You Like Me To Personally Shift Your Mindset & Fitness, So That You Can Double, Or Maybe Even Triple Your Fitness Business?

Kennet Waale is a world-class fitness expert and business mentor. With almost a decade of experience, he has turned his talents and passions about people into a system to help fitness professionals transform their businesses.

Are you frustrated because you can’t seem to get more clients?

Do you find it hard to ‘sell’ your clients without being too ‘sales-y’?

Is writing personalized training programs giving you a headache?  

Is the financial ghost tormenting your every night?

Are you struggling performing the correct assessment with the right people?

Or perhaps you just want to know more about the actual science and mechanisms behind how and why things work the way they do?

Ken is here to help you refocus your mind and business, and increase your income by helping you find your one focus and how to deliver utmost value to your clients.

Just like mentioned in the video above with hard work, accountability and dedication - results can be seen fairly quick.

Quite frankly, after implementing the strategies after your initial strategy call with Ken, you could see results in less than one week. 

If you answered ‘yes’ to either of the above answers, it is very likely that you will work together. Together, we will help you lower your frustration, give you more confidence and teach you proven strategies that will guarantee growth in your business so you can finally spend less time making more money and get to know the facts.

So, if you want to learn more, connect with Ken today.

Kennet is tireless at serving his community and goes above and beyond to help with anything you might need. He is truly an outstanding professional in this industry



Matthew White, Exercise Scientist

Not only is his knowledge on exercise application, biomechanical comprehension and the bodies movement abilities impeccable, but he is also very accommodating.”


Dalton Franke, Personal Trainer and Nutritionist

“With Ken's help I have added more than $1k to my weekly revenue and decreased my hours spent in the gym”

Ryan Short, Personal Trainer

“Ken has been able to help me grow my personal training business from zero to more than $1200 per week in less than 12 weeks.”

Kia Moini, Exercise Scientist

“Ken brought me from zero to more than 20 sessions per week, and I can finally take my two beautiful daughters on a holiday!”

Lou Pilgrim, Personal Trainer

Reports From The Trenches

Are Machines or Free Weights Best For Gaining Muscle?

Last week on Facebook I asked the question, ‘machines or free weights for maximum muscle gain?’. Despite the numerous interactions

Fuck Altitude Masks – They Are The Biggest Sign of Ignorance

It’s still mind boggling how fitness professionals and equipment companies still market the ‘altitude masks’ or training masks as a

The 3 Reasons Why You Have To Use Critical Thinking As A Fitness Professional

The following is an excerpt taken from my most recent book on critical thinking for fitness and health professionals. I'm

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